Mark John Price

University Projects

While at University, I was involved in several projects and assignments, some of which demonstrate my leadership, analytical skills, and creativity. This page outlines some of that work. 

Denny's Restaurant

This was a group (5 members) report. I was designated, leader. The assignment was worth 30% of our grade.




The complete assignment can be found here: dennysassignmentfinal.

Assignment Objective:

  • Management Problem: What can we do to make the restaurants appeal to a wider market?
  • Conduct Qualitative and Quantitative studies
  • Obtain information through primary and secondary sources
  • Limit your primary data collection to a maximum of 40 participants.

The 2-page assignment brief can be found here.

  1. Specify a research problem, and write research objectives
  2. Gather secondary data to address the research problem
  3. Design a small primary data collection project – for example, a focus group or survey.
    Your research should be limited to a student sample*, with a maximum size of n=40
  4. Analyse your data
  5. Prepare a MARS research report, including recommendations.

As with any survey, we had our participants fill out a Consent Form: focus group. Our objective with the survey was to understand the following Key Metrics:

  1. Demographics of participant
  2. Denny’s Brand Identity
  3. Satisfaction
  4. Motivation

These (anonymous) results were compiled and provided the final dennys-survey-results.

The complete assignment can be found here: dennysassignmentfinal.

Smok-O Lighters

The name “Smok-O” was an interesting play on words to represent the Market Stall our team had to prepare. Our products were BIC © Lighters that were unique in both appearance and function. After forming a contract (Partnership Agreement), we efficiently utilised the skills of each of the 4 teams (each team consisted of 8 individuals), of which I was the designated partnership leader.

Each individual input $20.00 of their own personal income into a pool which came to $620.00

Under the combined efforts, stable integration of the partners, and maintaining creative profit-focussed orienteering – we managed to achieve:

  • An Overall Grade of A+
  • EBIT of $2,460
  • Net Profit of $1,820 – providing each member with $56.88
  • Return on Investment (ROI) of 135%


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