Want to Revive a Fading Legacy Brand? Quit Looking at Yourself in the Mirror.
By Kirk Cheyfitz, Story Co-founder Brand equity doesn’t come fast or cheap. It is built over time, usually with outsized investments of cash and labour. …
Category: Tips and Tricks
Advise for Small Businesses how to market themselves
Categories vs Tags – SEO Best Practices for Sorting your Content
Last updated on April 5th, 2018 by Editorial Staff One of the most discussed topics we see when attending WordCamps and other events is what’s better for SEO: …
If You’re Selling Storytelling (Or Anything Else), Tell a Story
By Kirk Cheyfitz, Story Co-founder Here’s a cautionary tale about how not to sell storytelling to a client, a boss…or anyone. Earlier this week, the global …
What Every Brand Should Know (and Do) About the Evils of the Internet
By Kirk Cheyfitz, Story Co-founder The Internet’s early days were rife with talk of utopian democracy finally triumphing through technology. Now, instead, we have America’s decimated …
Challenger Brands: What It Really Means to Stand Out
The summer blockbuster season is upon us and Disney-Pixar’s Incredibles 2 movie tells another tale of distrusted superheroes forced to live full-time lives of normalcy. …
Learn faster with a Growth Process
Dani HartMay 3, 2017 · 9 min read One of the biggest surprises Morgan Brown uncovered during his research into the fastest growing companies for his and Sean Ellis’ upcoming book, Hacking …
Why The Time is Now for Voice-Activated Content
According to new data from Edison Research, more than 53 million Americans now own a smart speaker (Amazon Echo, Google Home, et al). That is an increase of …
How to Optimize Content for Voice Search
“How do I optmize our content for voice search?” is a question we are beginning to receive more and more from our clients. Why optimize …
2019: year of enforcement as GDPR fines begin
JULY 11, 2019 by Jessica Davies This week, U.K. data protection authority the Information Commissioner’s Office levied major fines against British Airways and Marriott International for violating …
37 Tips for Writing Emails that Get Opened, Read, and Clicked
We’ve all been there … You’ve carefully crafted an email. You’ve polished each sentence. You’ve racked your brain for the very best subject line. You …